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The Startup
Learn from the experts, launch your new practice, and set yourself up for success.

Everything you need to know about Clarity Startup Map

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Our next class starts July 15, 2024. Register today.

The startup program

Are you ready to start your new practice?

Our experts have helped launch hundreds of successful new practices. Each phase of The Startup Program walks you through everything you need, whether that's building your business plan and applying for a loan, or leasing a space and hiring employees.

Phase 01.

It all starts with your concept, vision, and mission; what type of practice you want to build, and what it will take to get there.

Phase 02.

Watch your practice take shape as you procure your loan, pick your site and start executing your plan.

Phase 03.

This is where it all comes together: staff, supplies, software, and so much more. 

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Training & Analytics
Get full access to Clarity's on-demand training courses, financial calculators and business intelligence dashboards.
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Business Planning
Create your forecast, budget, and pro forma, plus receive downloads, assets, resources, business plan templates and example SOPs.
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Bonus Material
Receive industry experts' recommendations, join a dedicated communication channel, and get personalized support and check-ins.
The Startup Program

Personalized Guidance and Coaching

Robbi Grayson and Donna Walker bring their expertise and experience to each course, walking with you every step of the way.

Meet the team
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Benchmark Needed
Benchmark Needed
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Phase 01


This phase is all about getting your concept, vision, and mission locked in, and identifying startup costs. We'll cover your competitive analysis and target demographics, and determine revenue per hour, labor, rent, marketing, and administrative costs. This phase concludes with creating your forecast and budget.

Phase 02


Things will start to take shape as you begin building your new business. We'll walk you through how to develop your business plan, as well as the loan application and process. From there, we'll move to hiring a commercial broker and lease negotiation, and help you navigate the complex processes of hiring an architect and general contractor, including construction oversight.

Phase 03


Nothing is overlooked in this phase. Our experts will help you with marketing, pre-launch planning and execution, systems (PMS, EMR, accounting software), equipment, human resources, operations, legal, regulatory use tax, vendor training, and staff orientation. We'll help you plan the perfect launch event.

  • “My husband and I (a nurse practitioner) have been working with Robbi Grayson and Clarity throughout the beginning stages of setting up and opening our new medical aesthetics practice. We knew immediately that working with the Clarity team would be the best business decision we could make."
    Chad & Kayli Krasnow
  • “I first started working with Robbi and the Clarity team at the inception of my business idea to create a comprehensive, total body aesthetic and wellness practice. I’m very glad that I did. Their connections within the industry as well as their wonderful knowledge of what it takes to start a practice and be successful in the industry helped me avoid a lot of common mistakes and pitfalls early on in my planning."
    Jennifer Baldwin


No matter what stage your business is in, you can choose the phase, or phases, to help get you on track. Each phase can be purchased individually, or you can purchase the full program.

Phase 1: Plan
  • Vision
  • Mission
  • Target demographics
  • Competitive analysis
  • Startup costs
  • Forecast and budget
  • 5-year pro forma
  • Business plan
  • 6 live sessions
Phase 2: Build
Billed annually. 1 month free. 
  • Loan procurement
  • Hiring a commercial broker
  • Selecting an architect
  • Selecting a general contractor
  • Lease negotiation
  • Site selection
  • Build-out timeline
  • Construction oversight
  • 4 live sessions
Phase 3: Launch
  • Pre-launch planning
  • Software (PMS/EMR)
  • Equipment
  • Supplies
  • HR
  • Recruiting
  • Onboarding
  • Legal
  • Taxes
  • Staff orientation
  • Employee culture
  • Marketing
  • Launch event
  • 6 live sessions
Full Program
  • Phase 1
  • Phase 2
  • Phase 3
  • 6-month program
  • 16 live sessions
  • Forecast and budget
  • Business plan templates
  • Training courses
  • Business intelligence dashboards
  • Clarity calculators

Frequently Asked Questions

Do I have to purchase the whole program?

No, you can purchase whichever phase or phases are most applicable to what stage you are in.  We know everyone is on their own journey and may not need the full program.

I've already started planning my business, is it too late to join The Startup Program?

No, it's not too late. We help business owners in many stages of planning their practice.

When should I enroll?

Anyone planning on opening a new practice in the next 12-24 month.

Programs like this are a significant investment, is it worth it?

The Startup Program is about setting you up for long-term success. While the cost might feel like a lot upfront, our program helps you avoid costly mistakes in the planning stages and also enables you to operate a more profitable business right from the start.

Learn more about The Startup Program.

Join Robbi Grayson as she deep dives into Clarity's Startup Program. She'll walk you through everything you need to know before you start your journey towards launching your new practice.

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The choice has never been more clear

Embark on your path to
profitability today.